When I landed my first role at a New Jersey wedding venue, I didn’t know it would shape the next decade of my career. I started out greeting couples at the front desk, then moved into coordinating weddings, managing timelines, and working directly with vendors. By the time I stepped into marketing and brand operations, I’d seen every part of the process — and every type of couple — up close.

My background in marketing and psychology helped me understand more than just logistics. I could see what couples were feeling at different stages of planning, and I learned how to connect with them in a way that built trust and excitement. One part of my work I loved most was training teams on how to navigate high-emotion situations. That training was shaped by my own experience, research, and unexpected inspiration from the Director of the Make-A-Wish Foundation, who I met at a wedding conference in Vegas.

Those years gave me more than industry know-how — they gave me a feel for the moments, details, and emotions that make weddings so unique. Today, I pair that with my design skills to create websites that aren’t just beautiful, but strategic, empathetic, and designed to bring in the right couples for you.